2011年12月28日星期三

Billion over 5Y glasses concept of international

World, 10 have six pair of Replica Oakley Sunglasses from China. However, this carries the "world famous production base of glasses" famous glasses Kingdom, made far too many glasses in front of consumers. Hundreds of thousands of relatively large glasses store counter price, call the mood of those wearing glasses sigh pondered ever since. Glasses a must-buy, to spend the first half of January or salary, the pace of the consumer into the optical shop which has become extremely heavy, not to mention the usefulness of mind of the glasses with clothing. This is clearly not the desired state of development of the optical industry, but consumers do not want to see the phenomenon.
Then, the optical industry in foreign countries, but also what kind of a situation?
Europe:
European optical industry is a relatively old industry. Due to historical factors and cultural atmosphere, Europe has been the pursuit of good taste substances. So, no matter what industry in Europe is basically to take the "classical" tone, including the glasses. Thus, consumption in Europe and our glasses kept the poles other distance. Population of 40 million with the French example, the glasses consumer than we have 1.3 billion people in China more than double the amount.
Japan:
In Japan, 30-40 years old population has more than four glasses of proportion is quite high. Survey, Japanese purchasing glasses, not only concerned about the quality of glasses, decorative glasses also concerned about the features and technology content. Analysis of consumers are most concerned about the purchase of glasses of the five factors, the following points:
1, the frame of the appearance, durability, light resistance;
2, the price;
3, frame practical, such as the frame can be distorted, etc.;
4, the sales staff's recommendation;
5, the durability of the lens, such as scratch-resistant, heat-resistant.
Hong Kong:
In Hong Kong, decorative glasses, basically the main purpose of addition is functional. As Hong Kong is the main base of world trade, because of its special geographical location, most consumers are seeking brand glasses.
China:
In China, because the glasses in the daily consumption of high-end price, put glasses 2-3 years is a major consumer groups. The root cause of this phenomenon is due to high prices and limited choice, plus shopping guide the guide also only emphasizes functional glasses, so the cause customers to accept and get used to the traditional model of glasses.

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